Why wearable fitness tech should do a better job of making our nation fitter. And why spending more time online could actually help achieve that.
The word ‘innovation’ is so overused it’s becoming ironic. And more to the point, what does it actually mean?
I’ve been in Marketing for nearly 20 years. Whilst we’ve seen it evolve dramatically, the concept remains the same; we analyse customer needs and create innovative ways to get them to do something that satisfies those needs.